Brand & Customer Stories
Your customers believe each other faster than they believe your marketing. Put them on camera.
I'm Leomar Moring, a Bay Area documentary filmmaker and corporate videographer. I make brand story and customer story films for companies — the kind of film an internal marketing team usually can't staff on its own: a real customer's experience, a founder's story, the people behind a product, told with documentary craft instead of a testimonial template. I plan, shoot, and edit every film myself, so the story your team approved in the kickoff is the story that arrives in the edit.
Why do companies hire an outside filmmaker when they have a marketing team?
Because the film that persuades people is rarely the film a busy internal team has time to make. Your team is running campaigns, launches, and channels; a customer story needs someone to sit with a customer for an hour, earn an honest answer, and shape it into three minutes your prospects will actually watch. That's the whole job I take off your plate: story planning, interviews, filming, and the edit — one accountable filmmaker, not another project for your team to manage.
There's a second reason, and it matters in companies: the person who commissions the film is usually not the person who approves the budget. A good customer story is forwardable — it's the asset your champion sends up the chain, the clip that plays in the leadership meeting, the proof that survives being forwarded without you in the room to explain it. I cut films with that journey in mind: a hero film that carries the argument, plus shorter versions your team can drop into a deck, a campaign, or a sales conversation.
Which formats does this cover?
Three formats cover most corporate story work:
The brand story film — who your company is and why it exists, told through the people who live it: founders, team members, the work itself. Built to anchor a homepage, a campaign, or a company milestone.
The customer story film — one customer's experience, in their own words: the problem they had, what changed, and what it's worth to them. The most forwardable asset in this set — it does its work in sales decks and approval meetings you'll never attend.
The campaign film — a hero film with a family of cutdowns around it, made for a launch, a rebrand, or a season of marketing: one production, several deliverables, versions sized for each channel.
For longer, character-driven work — a founder documentary, a company's history, a story that needs months rather than days — that's my Documentary Project format, described under pricing below.
Who have you done this for?
Work listed on my clients page includes:
PayPal — the PayPal AI Summit, produced through FUEL: a two-day hybrid summit captured through executive interviews and a live podcast studio built to turn the room into content.
Vite Ramen — I serve as the brand's Media Director; work includes the commercial "This Is An Ad For Ramen."
Peek Media — an 11-year collaboration; I'm director of photography on their documentary Ancestry on Trial.
California Transit Works! — video producer and media specialist work for the workforce-development organization.
How much does a brand or customer story film cost?
The primary format for this work is the Campaign Film — $8,000–$20,000: two to three shoot days, three to five interviews, a 2–4 minute hero film plus platform cutdowns. Where a project lands in the range depends on shoot days, locations, and how many deliverables the edit includes.
The other published ranges, for context:
Story Short — $5,000–$8,000.
A single-day shoot, one or two interviews, one primary film plus a social cutdown. A focused customer testimonial story or an executive profile can live here.
Documentary Project — $20,000–$60,000+.
Longer-form work shot over multiple days or months, with a full narrative arc.
The exact quote comes from me personally after a conversation about what the film needs to do — I reply personally within one business day. If you're planning a series — a customer story a quarter, a set of brand films across a campaign — published pricing includes 15–20% off a multi-project series, which is the only discount I publish.
How does the process work?
1. A conversation about the job the film has to do.
Who it's for, where it will be watched, and what your approvers need to see in it. If we're a fit, you get an exact quote and a scope you can forward internally as-is.
2. Story planning.
We choose whose story carries the film, prepare your customer or team members for their interviews, and agree the deliverables — hero film, cutdowns, versions for the channels you named.
3. Filming.
A lean crew — usually me plus the hands the day actually needs — filming at your offices, your customer's site, or wherever the story actually happens.
4. The edit.
I edit the film myself, with review rounds for your team and your customer, delivered in the formats your channels need.
Frequently asked questions
- We have an in-house video person. Why hire you?
- For the film they don't have the week to make. An in-house videographer is usually booked on launches, events, and day-to-day content; a customer story needs dedicated interview craft and edit time. I come in for that one film, your team keeps its calendar, and I'm glad to work alongside your in-house people — sharing the plan and the footage approach up front. Several of my long-running client relationships work exactly this way.
- Our customer is busy and a little nervous about being filmed. How do you handle that?
- Preparing interview subjects is the core of my documentary work. Before filming, your customer knows what we'll talk about, how long it takes, and that they can decline any question. On the day, the setup is small and the conversation is a conversation — not a scripted testimonial. Most people end up enjoying it, because it's their story told properly.
- What do we get that we can send to our leadership?
- A quote and scope in writing before we start, with the tier reasoning in plain language — built to be forwarded to a finance or leadership approver without you having to translate it. During the project, the deliverables list is fixed in planning, so what arrives matches what was approved.
- Can one shoot produce versions for different channels?
- Yes — that's the point of the Campaign Film format. The hero film is planned alongside its cutdowns: shorter versions for social and paid placements, a version for the sales deck, captioned versions where they belong. Tell me the channels in the kickoff and the versions are planned then, when it's cheap to do.
- Do you work with our agency or production partner?
- Yes. The PayPal AI Summit work was produced through FUEL, alongside their team, and my collaboration with Peek Media runs about eleven years. I'm comfortable as the film unit inside a larger production — the scope and deliverables just need to be agreed before the shoot.
- How much does it cost, and how do we get an exact quote?
- Brand and customer story films run $8,000–$20,000 (Campaign Film), with focused single-story pieces at $5,000–$8,000 (Story Short). Send a short description of the film you're imagining through the contact form; I reply personally within one business day, and the exact quote follows our conversation.
- We want a series of customer stories over the year. Is there a series rate?
- Yes — the one discount I publish: 15–20% off a multi-project series. A story a quarter is the rhythm most companies choose; we'll plan the series scope up front so each film is easier to approve than the last.
Have a story your customers should be telling for you?
Tell me whose story it is and where the film needs to work — the deck, the homepage, the campaign. I'll reply personally within one business day.
Trusted by Gold Rush Adventure Racing, NorCal Premier Soccer, PayPal, Peek Media, and Vite Ramen.